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FaceFront Cosmetics's story starts in Buenos Aires, Argentina, where founder, President, and C.E.O., Drew Schellekens created its key concept, design, and philosophy, while studying at La Universidad Nacional de La Plata in 2007.  "Argentina is a country full of color and excitement;  there is an overwhelming simplicity of daily life with a strong undertone of pride, independence, and confidence, of which truly inspired and changed my life.  I believe cosmetics shouldn't cover up what you naturally are given and concealer eventually washes away, anyhow.  Cosmetics are fantastic solutions and exciting enhancements for the face and body, but real skin care starts with a blank canvas; when your 2nd skin comes off, you should always be proud of what's underneath.  From my experience, Argentines think similarly; they are friendly, giving, and forthright, their natural beauty shines through and their excitement for life is contagious.  I hate to marginalize or eroticize a culture which I respect on so many levels, but their culture and passion has been an active inspiration in this line and I can't deny it: be bold, know who you are, and always keep it simple, yet beautiful."

Today, FaceFront Cosmetics operates from Williamsburg, Virginia and Weirs Beach, New Hampshire.  Our cosmetics are sold in a variety retail locations with-in the United States or independently, while international locations will develop soon in 2009.  We are owned by Schellekens's own distribution company, Schelk Industries, North America, in business since early 2005.  FaceFront Cosmetics employs a staff of roughly 10 men and women and although small, continues to run successfully with its dedicated and professional staff of specialists, chemists, and make-up professionals.  All ingredients we use are always FDA approved and safe for the nature in which they are intended.  Ingredients are never tested on animals and the amount of items used in each product are always kept to a minimum, without unnecessary scents and artificial elements to avoid skin irritation.  Our products are intended for both sexes, both men and women, and all products come with a conditional 20-day guarantee, or your money back, whether or not you have used or sampled your purchase.

Since our formal introduction in summer 2007, we have been delivering perfection to our client base, world wide.  We appreciate our loyal clients who have made us and their support in our creativity and passion for cosmetics.  As our client base continues to grow worldwide, we will continue to extend our promise to deliver high quality products which build inner confidence and of course, listen to both compliments and concerns, which help us understand better the important people who deliver our philosophy daily by wearing our products.

 


 

 

Since FaceFront's beginnings in early 2007, Drew Schellekens has been delivering rich, high quality formulas, creative concepts, and management.  Today, he is Chief Executive Officer and highly involved with nearly all the strategic planning and execution of new product lines, advertising, and promotion.

DREWS@FACEFRONTCOSMETICS.COM

 

 

Since 2007, former Vice-President Beckie Bintrim is responsible for negotiating important promotional marketing deals and development pyramids both domestically and internationally. 

Fashion Theory: The Journal of Dress, Body and Culture (BERG Publications, December 2008) recognizes her efforts in eco-friendly applications in fashion.

BECKIEB@FACEFRONTCOSMETICS.COM

Press inquiries, media management, networking, strategy management and merchant liaison, all are the unique responsibilities of Ellie Thomas.  Ellie started with FaceFront Cosmetics in 2008 as a Cosmetics Consultant, working her way up to Public Relations Assistant and key distribution coordinator in early 2009.

ELLIET@FACEFRONTCOSMETICS.COM

    

 

 

Joining us in early 2008, Crystal Scott acts as our Senior "In-House" Make-Up Artist.  Apart from answering e-mails about finding your perfect shade and color match, she is also responsible for developing and executing many of our creative looks used in photography and in-store.

CRYSTALS@FACEFRONTCOSMETICS.COM

 

 

FaceFront's first beauty columnist, Katje leads the FaceFront Cosmetics Beauty Cafe started in late 2008.   There she answers questions and routinely posts style and make-up reports in the fashion industry for readers.

KCOUTURE@FACEFRONTCOSMETICS.COM  

 

 

 

Involved with FaceFront Cosmetics since 2008, Meredith Johnson is FaceFront's Market Resourcer, re-selling products and expanding our target audiences, as an affiliate partner.

MEREDITHJ@FACEFRONTCOSMETICS.COM

 

     

Iconic model and notable personality, Brandon Hilton started with FaceFront Cosmetics fall 2008 with the launch of Hard to Heel, a limited edition collection with 5% of proceeds going to HIV/AIDS charity.

Comedic personality, Josh Sarco joined FaceFront Cosmetics in fall 2008.  Josh stars and produces the popular comedy variety show, Joshua TV

 

Sarah McDonald became apart of FaceFront Cosmetics for fall 2008.  Sarah is a university student at James Madison University in Virginia.

 

Beckah joined FaceFront Cosmetics in Summer 2008.  She is currently a sophomore at the University of New Hampshire, as well as aspiring supermodel.